Heritage and Young People Development Officer (Knowledge Transfer Partnernship Associate)

Favourite Glasgow Caledonian University
Ref no: GCU00295
Closes: Wednesday, 19th July 2017
Published: Wednesday, 5th July 2017
Location: Glasgow Caledonian University, Cowcaddens Road
Salary: £21,000 per year
Hours: 35.00 hours per week
Contract Type: Fixed Term
Position Type: Full Time
Organisation: Glasgow Caledonian University
Category: Sales / Marketing / PR
Sub-category: Sales / Business Development

Advert

Do you love Digital and Social Media ?

Are you fascinated by Built Heritage ?

Do you want to help us transfer that fascination to young people ?

Then read on…


This role is designed to help address the perceived disengagement of youth (age 16-24 years) with the Scottish heritage sector. The post holder will utilize existing market intelligence and analogous practice in other more successful sectors of the economy to build this relationship and extend youth ‘buy in’ to heritage.
This role will involve working with a range of key partners: Historic Environment Scotland (HES), Scottish Tourism Alliance(STA) and Glasgow Caledonian University (GCU) to deliver planning and actions that catalyse increased visitation to heritage sites by young people (age 16-24) in Scotland in anticipation of 2018 Year of Young People. This opportunity will seek to build awareness, drive visitation and via imaginative use of social and digital media build the relationship between the youth of Scotland and Heritage sites in Scotland.

This is a full time/fixed term role for 12 months based at the key partners offices including ; Glasgow Caledonian University (GCU)in Glasgow; Scottish Tourism Alliance office in Stirling and Historic Environment Scotland offices in Edinburgh.

The successful candidate will have a good degree in a relevant subject area, the ability to demonstrate experience of marketing using social media and digital media , be a passionate heritage ‘fan’ and someone with the ability to communicate and engage with young people. You will also be required to thrive in a multi-stakeholder environment and have the ability to be goal centred whilst working independently and without direct supervision. Essential criteria for this role will include strong verbal and written communication skills and the ability to undertake basic data analysis.

 

Linked to this exciting opportunity the role holder will be encouraged to undertake a PhD and publish as an essential part of this post registered at Glasgow Caledonian University. All course fees will be covered in full as part of the employment position.

Further details on this post are available by contacting either Professor John Lennon, Director of the Moffat Centre, Glasgow Caledonian University on J.J.Lennon@gcu.ac.uk or Caroline Warburton National Strategy Delivery Coordinator, The Scottish Tourism Alliance on caroline.warburton@stalliance.co.uk

Applicants must have the continued right to live and work in the United Kingdom for the duration of the contract at the time of application to apply for this vacancy.

Main purpose of the role

To work with key partners Historic Environment Scotland (HES), Scottish Tourism Alliance(STA) and Glasgow Caledonian University (GCU) to deliver planning and actions that catalyse increased visitation to heritage sites by young people (age 16-24) in Scotland in anticipation of 2018 Year of Young People. This post will seek to build awareness, drive visitation and via imaginative use of social and digital media build the relationship between the youth of Scotland and Heritage sites in Scotland.
The post is designed to help address the perceived disengagement of youth (age 16-24 years) with the Scottish heritage sector. The post holder will utilize existing market intelligence and analogous practice in other more successful sectors of the economy to build this relationship and extend youth ‘buy in’ to heritage.
The aim of the post is to research marketing frameworks and case studies which demonstrate best practice for heritage partners and the wider Heritage Tourism Group * and work with partners to integrate new approaches to engage with the identified youth market. The role holder will be comfortable with using digital and social media, will seek to build innovation in heritage marketing to this group across the sector. This post is a critical link to growing; visitation, education, engagement and social inclusion related to Scotland’s built heritage.

*The Heritage Tourism Group comprises Historic Environment Scotland, National Trust for Scotland, Historic Houses Association, The Scottish Tourism Alliance, The Moffat Centre at Glasgow Caledonian University, VisitScotland, Scottish Enterprise, Scottish Government.

Accountabilities/Responsibilities of the role

  1. Work with the Heritage Tourism Group partners to help planning and actions that catalyse increased visitation to heritage sites by young people (age 16-24) in Scotland in anticipation of 2018 Year of Young People
  2. Provide communication and coordination from the HTG based on previously agreed vision for heritage.
  3. Assess and utilize market data and intelligence to develop sustainable and best practice models for heritage partners.
  4. Drive improved communications and use of digital and social media interface with consumers by the heritage sector via reference to best practice models.
  5. Drive improved digital innovation across the sector.
  6. Help provide access to data, research sources and insights to ensure more successful youth heritage audience engagement.
  7. Secure greater tourism benefits from heritage education and social inclusion.
  8. Agree baseline measurement factors for monitoring and continuity.

Person specification

Educational and/or Professional Qualifications

E1 - Honors Degree 2.1 or higher in a marketing/ IT / business or tourism related area.

Experience

E2 - Marketing using social media.

D1 - Work experience and understanding of the tourism market

D2 - Experience of working in a multi-stakeholder environment

Skills, Knowledge & Behaviours

E3 – Demonstrable knowledge and interest in Scottish heritage.

E4 – Demonstrable appreciation of young people’s decision making, motivation and engagement drivers

E4 – Self-motivated, with an ability to work both independently and as part of a team.

E5 - Ability to plan and manage own workload.

E6 - Good IT skills and knowledge of social media.

E7 - Excellent verbal and written communication skills, with ability to interact with a range of stakeholders.

E8 - Ability to communicate, engage and influence others.

D3 - Research skills and ability to undertake data analysis.

D4 - Strong presentation and reporting skills.

D5 - Full driving license.

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