Marketing Officer (GCU London)

Advert

This role can be based in Glasgow or London

Glasgow Caledonian – the largest and leading modern university in Scotland - is a vibrant, values-led university with campuses in the heart of Glasgow and London. With a strong commitment to high quality education and research which supports the communities we serve, we have strong partnerships with employers to ensure our students get the careers they dream of and deserve.

In 2023 we rocketed into the top 40 universities in the UK in the highly regarded Guardian University Guide, were ranked the UK’s 2nd top performing modern university in the inaugural Daily Mail guide, and entered the highly coveted top 50 UK universities in the 2024 Times and Sunday Times Good University Guide for the first time. We are the top performing modern University in Scotland in all three guides. We are the only Scottish university with EcoCampus Platinum accreditation and were ranked second in Scotland for sustainability in the most recent People and Planet league table.

With a wide range of professionally accredited courses and links with over 300 industry partners, we have the highest proportion of undergraduate level graduates in highly skilled occupations (83%) compared to other Scottish modern universities - with 91% of our students in employment or further study within fifteen months of graduating (HESA 2023). We are Scotland’s leading provider of Graduate Apprenticeships and we have transnational partnerships around the world, supporting more than 22,000 students from nearly 120 countries.  We are committed to widening participation, helping more people from diverse backgrounds into university.

Guided by our values – integrity, responsibility, creativity and confidence - we transform the lives of the people and communities we serve.

Join our dynamic team as a Marketing Officer where you'll play a pivotal role in supporting our GCU London campus in achievement of recruitment targets, delivering marketing and conversion plans to secure, grow and strengthen the GCU London brand identity.  The successful candidate will work within the Directorate of Future Students Marketing and Communications and may be based at our Glasgow or London campus. If based at Glasgow regular travel to London will be required.

The person

You will have significant experience in working in higher education student recruitment and marketing. You will have led on the development of marketing plans and understand the student journey and the variety of conversion activity required to ensure the best applicant experience at all levels of study and to a range of audiences. You will also have substantial experience of creating and delivering social media strategies and campaigns and will have excellent writing skills. You will possess exceptional communication and interpersonal skills and enjoy working collaboratively in a fast-paced environment.

Essential Experience:

The successful candidate with have demonstrated experience of developing marketing plans for complex organisations, preferably in higher education together with experience of creating and publishing web content, and a working knowledge of content management systems.  They should possess excellent writing skills with sound editorial judgement and close attention to detail.  Experience of creating and delivering social media strategies, campaigns and plans is also essential for this role.  The successful candidate will have the ability to work collaboratively with others at all levels advising stakeholders on digital output and providing comprehensive monitoring, evaluation and analysis reports. 

 

Desirable Experience:

The successful candidate should have the proven skills to effectively communicate information and ideas in written and verbal formats.  They should have an understanding and awareness of external advertising channels and the media planning process. A detailed knowledge of the Higher Education sector in London and the UK, with specific awareness of marketing best practice in this field is desirable.

As the University for the Common Good, we are committed to embedding equality, diversity and inclusion, as well as our values in everything that we do.  As such, we welcome applications from all suitably qualified candidates who demonstrate the GCU Values.

Glasgow Caledonian University is committed to a fair and transparent recruitment process that is free from bias so that we can attract and retain a high performing workforce which makes a critical contribution to our success​. 

The University holds the prestigious Athena SWAN Silver institution award, which recognises our significant record of activity and achievement in promoting gender equality across different disciplines.

As a Disability Confident 'Committed' employer, we are striving to ensure that our recruitment process is inclusive and accessible to disabled people. Although the Disability Confident 'Committed' level does not guarantee an interview for disabled applicants, we will make reasonable adjustments for disabled applicants during the recruitment process.

The University also holds the Carer Positive ‘Engaged’ employer award, which recognises our commitment to supporting staff with caring responsibilities.

Glasgow Caledonian University are committed signatories to the Armed Forces Covenant. 

The University offers a range of benefits including opportunities for professional development, family friendly policies, cycle to work scheme and onsite childcare facilities.

Please note that the appointment will be made on the first point of the salary scale (unless by exception).